This was very suprising for me. As a long time alcohol retail employee, I hate to see the industry heading for the dogs. It started with Dan Murpheys (Safeway) introducing their supermarket style alcohol shops. Then 1st Choice, the Coles retaliation. And now they have gone one better. Alcohol on the supermarket shelves. I hate the idea of alcohol shopping becoming just another item on the supermarket belt sitting next to the toilet paper and noodles. Alcohol should be an experience. Chatting to the people in the bottle shop, enjoying a chat about why you like a particular drink and not just some 16yo girl shoving it into a bag, with the maximum conversation being "Do you have fly-buys?"
I say shop local! Don't be a sheep!